Big
Food is at it again, hiding ingredients they know we really don’t want
to consume in their products. This time it’s the presence of a new
version of high fructose corn syrup. But this is not the innocuous
fructose that has sweetened the fruits humans have eaten since time
began. This is a questionable ingredient with many names that could be
causing all sorts of health problems.
The product is
General Mills’ Vanilla Chex,
an updated version of the Chex cereal sold in most conventional grocery
and discount stores for many years. The front of the box clearly states
that the product contains “no high fructose corn syrup” (HFCS), but
turn it over to read the ingredient list and there it is – the new
isolated fructose.
Why is that a problem? According to the
Corn Refiners Association
(CRA), there’s been a sneaky name change. The term ‘fructose’ is now
being used to denote a product that was previously known as HFCS-90,
meaning it is 90 percent pure fructose. Compare this to what is termed
‘regular’ HFCS, which contains either 42 or 55 percent fructose, and you
will know why General Mills is so eager to keep you in the dark.
CRA explains:
“A
third product, HFCS-90, is sometimes used in natural and ‘light’ foods,
where very little is needed to provide sweetness. Syrups with 90%
fructose will not state high fructose corn syrup on the label [anymore],
they will state ‘fructose’ or ‘fructose syrup’.”
High fructose corn syrup (HFCS) is a food ingredient that has become widely used as a
cheaper replacement for natural sugar during the past 40 years. That 40 year time span has also seen
skyrocketing incidence
of obesity, diabetes, and other metabolic diseases. While as yet it has
not been established that HFCS is the direct culprit, the
circumstantial evidence is hard to overlook.
Nailing Down Links Between HFCS and Bad Health Outcomes
A study
just published investigated the effects of various sugar solutions on
lab rats. It found that the isolated fructose solution, as opposed to
other sugars tested, resulted in a doubling of circulating
triglycerides.
Another study
published in late summer found that consumption of HFCS-55 negatively
impacts hippocampal function, metabolic outcomes, and neuroinflammation
when consumed in excess during the adolescent period of development.
Yet even more
research published this year
found higher-than-expected amounts of isolated fructose in beverages
they tested. Popular drinks made with HFCS contain 50% more isolated
fructose than glucose. They concluded that beverages made with HFCS have
a sugar profile very different than sucrose (table sugar), in which
fructose and glucose are equivalent and balanced. Additionally, this
research team suggested that current dietary analyses may underestimate
actual fructose consumption.
Consumer watchdog group Citizens for Health has
petitioned the FDA
asking for labeling specifying the amounts of fructose in products
containing HFCS, as well as notification to food producers that any
product containing HFCS at a higher level than 55% fructose is
considered to be adulterated under federal regulations and cannot be
sold in interstate commerce.
How do General Mills and other Big Food companies navigate such issues? Bill Bonvie,
writing for Food Identity Theft, notes that corn refiners are:
“simply eliminating the high fructose corn syrup designation for the
laboratory sweetener that’s nine-tenths fructose and calling it what it
really is: fructose. And that’s how a processed-food product like
Vanilla Chex that contains “fructose”, a substance that, according to
the corn refiners, used to be called HFCS-90, can now declare itself to
be high fructose corn syrup-free.”
As for General Mills, it has a history of
deceiving the public. Earlier this year, it was
prohibited from labeling its products
that contain synthetic ingredients as ‘natural.” The Fortune 500
company reached a settlement agreement with the Center for Science in
the Public Interest (CSPI) that would prevent it from designating its 30
Nature Valley products, which include granola bars, crispy squares, and
trail mix bars- as 100% natural.
But General Mills is not alone in deception. CSPI has also
been successful in removing the ‘natural’ labels from 7Up (Dr Pepper Snapple), Crystal Light (Kraft Foods), and Edy’s Ice Cream (Dreyer’s).
Don’t Reward Bad Behavior
If
you want to engage in a healthful diet and you don’t want to be fooled
by Big Food, it is essential that you read the labels of the products
you buy. If you see ingredients that compromise health or that you can’t
pronounce or understand, walk away from all the products made by that
company. It is clear that company does not have your best interests at
heart. Buy only from companies that have demonstrated over and over that
they care more about you than they do about their bottom line.
