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Showing posts with label texting while driving. Show all posts
Showing posts with label texting while driving. Show all posts
Saturday, March 5, 2016
Tuesday, January 13, 2015
Texting and Driving Prevention: 5 Seconds
http://www.stoptextsstopwrecks.org
A texting driver is 23 times more likely to get into a crash than a non-texting driver.
This campaign targets young adult drivers with a focus on texting and driving prevention. Young adults live in a connected world where multitasking is the norm. This manifests in the car where they recognize texting and driving is dangerous, but do it anyway.
The average text takes a driver's eyes off the road for nearly five seconds. When traveling at 55mph, that's enough time to cover the length of a football field. The message being conveyed is that texting while driving isn't multitasking, it's essentially driving blind.
A texting driver is 23 times more likely to get into a crash than a non-texting driver.
This campaign targets young adult drivers with a focus on texting and driving prevention. Young adults live in a connected world where multitasking is the norm. This manifests in the car where they recognize texting and driving is dangerous, but do it anyway.
The average text takes a driver's eyes off the road for nearly five seconds. When traveling at 55mph, that's enough time to cover the length of a football field. The message being conveyed is that texting while driving isn't multitasking, it's essentially driving blind.
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