Tuesday, January 13, 2015

Texting and Driving Prevention: 5 Seconds

http://www.stoptextsstopwrecks.org

A texting driver is 23 times more likely to get into a crash than a non-texting driver.

This campaign targets young adult drivers with a focus on texting and driving prevention. Young adults live in a connected world where multitasking is the norm. This manifests in the car where they recognize texting and driving is dangerous, but do it anyway.

The average text takes a driver's eyes off the road for nearly five seconds. When traveling at 55mph, that's enough time to cover the length of a football field. The message being conveyed is that texting while driving isn't multitasking, it's essentially driving blind.