The ad Doritos doesn’t want you to see

It's time to crash the Super Bowl!

Well, OK, not literally. But we do want to crash Doritos' marketing campaign called Crash the Super Bowl. Doritos is pitting budding filmmakers against each other to create the most Doritos-y video of them all to air during the biggest sports event in America.

We made our own video, which looks suspiciously like a video that could be in its competition, until -- well you'll just have to watch and find out what happens. And then share it with all your friends.

Doritos has a massive ad budget and will pay millions of dollars to get its winning ad on air during the Super Bowl. But our community is massive too, and together we can drive home our message that Doritos needs to adopt a deforestation-free palm oil policy.

Click here to watch the video and then share it with your friends.

Rainforests across Southeast Asia are being destroyed every day to make way for massive palm oil plantations, where workers, even children, are trapped in modern slavery to cultivate the vegetable oil. The clearing of these rainforests and peatlands are driving many species like the orangutan and Sumatran tiger to the brink of extinction, while simultaneously polluting the Earth’s atmosphere by releasing gigatons of greenhouse gases.

Each year, Doritos' parent company PepsiCo buys 427,500 tonnes of palm oil. Given how high profile the Doritos Super Bowl campaign is, we’re using this opportunity to let consumers around the world know about PepsiCo’s irresponsible palm oil sourcing policy. There’s never been a better time to spread the message and make friends, family and colleagues aware of PepsiCo’s practices.

Click here to watch the video and then share it with your friends.

Last year, some of the world’s largest palm oil producers and consumers, including Nestle, Mars, Kellogg’s, Unilever, P&G and Ferrero pledged to use only conflict-free, sustainable palm oil, and work towards zero-deforestation policies. We hope that if this video spreads far enough, PepsiCo will soon join them.

Experts believe that if traders and brands like PepsiCo show producers that they're only interested in conflict-free, sustainable palm oil, rainforest destruction could end quickly.
Let’s make it happen. Crash the Super Bowl. 

Click here to watch the video and then share it with your friends.

Thanks for all you do,
Kaytee, Hanna, Martin, Eoin, and the team at SumOfUs

P.S. Don’t use Twitter or Facebook? No worries -- just hit forward on this email and send it to people who you think should know about what exactly goes into Doritos and other PepsiCo products.

***********
More information:

All Eyes on PepsiCo: Will it Come Clean or Keep Trafficking Conflict Palm Oil?, RAN, November 10, 2014
Palm oil companies say they'll put forest destruction on hold. But what happens next?, Greenpeace UK, September 19, 2014

Outrageous

Oil giant Chevron has poisoned the Amazon with 18 billion gallons of toxic waste. And for years, the oil giant has refused to pay to clean up its mess. But in a huge development, affected communities are taking the fight to the International Criminal Court. While the international spotlight is on Chevron, let's demand that it pays for its crimes!

Over three decades of oil drilling in the Ecuadorian Amazon, Chevron dumped more than 18 billion gallons of toxic wastewater into pristine rainforest.
 
The company owes people living in the Amazon $9.5 billion -- but has repeatedly refused to pay up, using its immense wealth and corporate influence to wriggle out of all responsibility. Now, we finally have a chance to make Chevron face justice.

Indigenous and farmer communities are taking their fight to the International Criminal Court (ICC), a body that can legally prosecute individuals and corporations for crimes of genocide, crimes against humanity, and war crimes.

While the international community is listening, it’s time to make Chevron pay once and for all. This is a true David and Goliath battle, and the Ecuadorians need all the international support they can get.

Tell Chevron to take responsibility for 28 years of environmental and social destruction, and pay what it owes to Ecuadorian communities.

Texaco (now owned by Chevron) deliberately spilled billions of gallons of toxic waste into Ecuador's pristine rainforest. Tens of thousands of people have suffered the consequences. The lawsuit filed with the ICC alleges that through systemic harm inflicted over decades, Chevron’s actions have effectively wiped out two ethnic groups completely.

This is corporate power at its worst. The company thinks it can get away scot-free, because the area is remote and the community cannot afford to match Chevron's army of ruthless corporate lawyers. It's repeatedly refused to pay huge damages demanded by Ecuador's courts, even removing all its assets from the country to avoid payment.

Ecuador and the 80 Amazon-dwelling communities directly affected have been trying to bring Chevron to justice for years. But John Watson, the company's CEO, has promised them a “lifetime of litigation” saying he would fight the case “until hell freezes over and then fight it out on the ice. This is pure bullying -- by one of the world's richest corporations -- of people who have lost everything.

The toxic oil waste the company knowingly dumped in the Lago Agrio region between 1964 and 1992 has devastated thousands of lives. But Chevron thinks it's above the law. It thinks it can get away with killing people, poisoning the rainforest, and ignoring court rulings -- but these are crimes against humanity.

While the case is before the ICC, Chevron's bosses are under massive pressure to comply and pay Ecuadorians once and for all. Now is the time to speak up.

Sign the petition to Chevron: Pay for your crimes against Ecuadorian communities.

Thanks for standing with the people of the Amazon,
Paul, Ledys, Angus, and the rest of the SumOfUs team

**********
More information:
Rainforest Communities Seek Criminal Investigation of Chevron CEO Watson Before International Court, AmazonWatch, October 23 2014
Indigenous communities take Chevron to global court for crimes against humanity, Interncontinental Cry, November 26 2014

Monsanto just got even more evil

The day after the island of Maui passed a moratorium on GMO crops, Monsanto announced it was suing them to override the will of the people. This is outrageous. Can you chip in $1 to help fight back against Monsanto's bulling?   Donate $1 now Last Tuesday, the voters on the Hawaiian island of Maui passed a moratorium on genetically engineered crops. The very next day, Monsanto announced plans to sue Maui to block the law from going into effect. Maui is one of the most biologically diverse places on earth -- but it's being turned into one giant, open-air biological experiment by the rampant use of GMO crops and pesticides. Monsanto and its allies spent more than $8 million to convince voters to defeat the GMO moratorium and still lost. So now they’re sending an army of lawyers to overturn the will of the people. Can you chip in $1 to stand with Maui and pressure Monsanto to drop the lawsuit? Yes, I'll donate $1 to help stop Monsanto from forcing its GMOs and pesticides on people who don't want them. Monsanto, Dow, BASF, and other huge biotech companies have flocked to Hawaii because the climate allows them to plant and grow seeds that they can sell all over the world. Today, nearly 10 percent of all Hawaii's farmland is owned by just five biotech firms, including Monsanto. That’s why Maui voters have been asking their elected officials to do something about GMOs and the heavy pesticides that go with them. But the politicians, most of them funded by Monsanto, have ignored the people. So earlier this year, they took matters into their own hands, collecting thousands of petition signatures to force the issue to be put before voters directly as a citizen referendum. And last Tuesday, the voters spoke: no GMOs on Maui. Whatever you think about GMO crops and pesticides, it's just wrong for a corporation to use legal action to intimidate the public and override the democratic process. That's why it's so important we stand up, and stand together, whenever Monsanto tries to use these dirty tactics. Together we can stand with Maui, and fight back and win. Will you chip in $1 today? Yes, I'll chip in $1 to help stop Monsanto from forcing its GMOs and pesticides on people who don't want them. Thanks for all that you do, Paul, Jon, and the rest of the team at SumOfUs ******** More information: Monsanto strikes back after Maui voters support GMO moratorium, ABC KITV4 Hawaii, November 5, 2014 SumOfUs is a worldwide movement of people like you, working together to hold corporations accountable for their actions and forge a new, sustainable path for our global economy. Related: GMO Free USA March Against Monsanto